Category Archives: Architecture

Baba Oladeji: How Architecture Can Win Like Advertising

Baba Oladeji: How Architecture Can Win Like Advertising

Gone are the days when Architects had the ears of decision makers, when Kings appointed Architects to shape their empires; when through architecture: Stonemasons and later Freemasons influenced mainstream thinking. Today, Architects are on the periphery of the boardroom only called in when the decision-making is over. However, unlike architecture, advertising has been able to navigate the murky waters of

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